Social Media: A True 'Friend' to Your Pennsylvania Business

No matter what your personal feelings may be about social media-maybe you love it and use it frequently to stay in touch with old friends while connecting with new ones, or perhaps you see it as a waste of time and an infringement on your privacy-as a business owner, you should utilize it. To fail to do so is a slight to your business and a limit to its potential.

Why Social Media is a Smart Choice for Businesses:

• Social media is free advertising. Creating an account is cost-free, easy way to establish your business's online presence, ensuring that clients who use the web to search for you will find you. It also allows those who aren't searching specifically for your business to stumble upon it.
• Social media allows you to reach existing clients and customers efficiently. When your patrons "friend" or "follow" you on social media, they see virtually everything you post about your business. You can communicate with all of them at once with the click of a button.
• Social media is green. As the point above highlights, you can reach virtually all of your clients and customers using social media, and save some trees by avoiding costly and wasteful paper mass mailings.
• Social media shows that your business is in step with the times. Not having a social media presence may lead potential and current clients who search for you online to conclude that your business and its offerings are not cutting edge or up to the minute.
• Social media makes you more accessible. Your clients can find out what's going on with your business and communicate with you without having to call or visit. They'll appreciate the convenience.
• Social media optimizes your web presence. When you have accounts on social media sites, your business will show up more prominently in an Internet search conducted using a search engine, like Google. This sends the message that your business is strong.
• Social media isn't going anywhere. While some of us may wish otherwise, social media has become so ingrained within contemporary culture that it is highly unlikely it will disappear anytime soon. Why not take advantage of it?

There are many reasons why your business needs to use social media. But how should you use it, and which types of social media are most appropriate for you? Check in to next month's blog to find out.

For any questions about business insurance, call or contact Richard B. Ryon Insurance today.